The Beerbelly

The Beerbelly - Why bother with awkward cooler bags when you can use a Beerbelly!

Made up of a sling, bladder and drinking tube, the Beerbelly looks just like a spare tyre when worn under clothing and stays cold for hours.
The best invention ever...probably.

Find out more here.

Press reviews

"...not only will you have a constant supply of liquid but if you have a disapproving partner, you can sip in secret thanks to the connected drinking tube."
What Video & High-Definition TV
"As if most golfers didn't already have enough problems in the beer belly department, here is an unbelievable gadget..."
Today's Golfer
"Think festivals, football games, cricket matches, even the cinema; you'll never be without it again."
Boys Toys
"Worn under clothes, it looks like an innocent case of middle-aged spread"
The Week
"it looks like the beer belly could be coming back into fashion."
The Metro
"Ok, I'll admit it, we don’t mean the sort of beer belly that takes years of hard work in the pub to make. No, the Beerbelly is a novel takeoff from hydration packs such as the Camelback."
Pocket-lint.co.uk
"Our verdict is it's going to be a big winner across the nation."
Daily Star

Firebox are one of the first in the UK to stock this great invention from the US!  More info...